Key Initiatives |
- Intense training and education programs for experts in each business sector:
partnership with Culinary Institute of America (CIA) to promote BICA certified food and wine products in seminars
- BICA Certification by channel:
producer, manufactor, distributor, buyer, retailer, public administration, legislators, educator
- Launch of robust consumer communication campaigns:
BICA consumer web site
Advertising, media and editorial campaigns to promote BICA Certified products and activities;
Awareness campaign for consumers to educate on value, integrity and origins of Italian products;
Clarification and distinction of Italian Products vs. "fakes".
- Pursuit against companies falsely promoting Italian Products includes evaluating lobby and legislative activities
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